Email Marketing

Email design is constricted by parameters that are more restrictive than that for web pages. Not only must you take into account browser compatability, but rendering issues of the most significant email clients as well. Coding best practices must consider deliverability, open rate, the possibility of blocked images, spam regulations and the myriad of code interpretations by various web-based email programs. An email should be designed with the objective of eliciting a click-through, with associated landing pages providing additional information needed to close the sale. A sampling of some of my successful email designs may be viewed below.